Once upon a time, there was a unique Swiss brand that had the ambition to merge the art of Korean beauty with Swiss excellence. This story begins with a deep passion for authenticity, innovation and quality. Founded on the tranquil shores of Switzerland, the brand has immersed itself in Korean heritage in its quest for an extraordinary beauty experience.

The adventure begins when a dedicated team of Swiss designers embark on an inspiring journey to Korea, immersing themselves in the richness of Korean culture. Drawn to the age-old secrets of Korean beauty and its commitment to a natural glow, they decide to create something truly special.